The profession you have chosen... Tourism in Greece constitutes the “heavy industry” of the country. Companies operating in the tourism sector worldwide have been already competing at international level. Foreign customers choose Greece as a tourism destination comparing the alternatives in Europe and the Mediterranean. Customer and industry demands are high and complex. Students will learn about the nature and the content of the profession as well as the requirements and the processes necessary for a successful career in the industry. How to succeed... A well trained and educated manager is essential in leading the organization to prosperity. For an effective and efficient management and a successful career, managers should have ample knowledge and be trained in both traditional sciences helping them develop all necessary capabilities (finance, accounting, statistic), and in behavioural studies providing deep understanding of the motives and actions of individuals (psychology, sociology, etc) as well as the specialist features of the tourism industry. ICBS programs, thanks to their academic nature, provide students with a unique opportunity to become familiar with a number of sciences, which will allow them to broaden their knowledge and then get the proper training and practice to apply studies techniques in tourism studies courses. Career prospects The graduates of this program are able to respond to the requirements of the following, among others: Manager or executive officer in a hotel resort or in one of its departments Manager in the catering industry. Manager or executive officer in a travel agency or a tour operator Manager in a department supporting or servicing the tourism industry (suppliers, catering, transports, etc) Manager or executive officer in a company organizing events for tourists entrepreneurial action in the services and hospitality sector 1st Year 2nd Year 3rd Year 4th Year 1st Semester Macroeconomics Details This module aims to give an introductory course in modern Macroeconomic theory and its applications. The scope of the lectures will be focused on familiarizing you with basic concepts of economic and monetary analysis, such as a) investment theory, b) the laws of supply and demand, c) monetary and fiscal policy, and d) international trade and economic development, among others. The theoretical framework of the lectures will be accompanied by case studies and workshops, which will focus on the interpretation and analysis of data, presented by a variety of sources of contemporary economic discourse. Information Technology Details The convergence of telecommunication as such the endless improvement of computer technology generates new structure in our personal and corporate life as well. Hardware and software are mandatory elements for a company in order to manage internal and external information flow. Accounting I Details The module introduces the students in the operation of Accounting and intends to present and adopt the modern techniques of registrations of the transactions and represent the financial situation of business. This is succeed with analytical presentation of the diary transactions, so that the accounting provides the financial protection of business, and is helping them to succeed their corporate goals. Computer Skills I Details Through study of cases, where they emanate from operational environments, the students will acquire an even and completed knowledge of the possibilities of the programs WORD and EXCEL and their practical applications in the various working areas. By the successful completion of the unit, the students will acquire the appropriate skills so that they can apply the essential techniques, in order to achieve the correct creation, appearance and functionalism of their documents, can organise spread sheets, with mathematic treatment of numerical data, can process the data, with the help of functions and can organise reports of statistical results. Management Skills Details The essence of Management concerns the role, functions and techniques of management. The module introduces students to the concept of management by exploring the roles and factions of managers and the way they will manage effectively in the business environment. It is also provides a framework for students to understand the inter-readiness of the different aspects of management and how they fit together in an organization. Students will study all of the areas (i.e. programming, types of goals, planning, steps of the process, who plans, why and when etc.). They will also be introduced the theoretical frameworks, concepts and principles, as well as, the research evidence that tests the theories. 2nd Semester Microeconomics Details This module is an introductory module where students are encouraged to develop a general understanding of the scope, nature and content of modern Micro economic theory and its applications. They will study the techniques of model building and analytical reasoning used in microeconomics. There is an emphasis on evaluating and solving real problems faced by market economies. Business Law Details The objective of the module is to approach Law in connection with People, Society, Economy and International Community. It will emphasize to the branch of Commercial and Business Law and in particular a) to the various types of trading companies recognized by Greek and E. U. Law, b) to the significance of cheque and bill of exchange and their application to commercial transactions and c) to the way that Greek law regulates bankruptcy. Accounting II Details The course is designed to provide the students with a further understanding of the total accounting process. They will understand the role of accounting in processing company data and controlling company assets. Further to the emphasis which is placed on understanding the reasons behind the required procedures and the learning of how to interpret financial data, students will be familiarized to the deeper analysis of the accounting situation in a corporation, the control of financial statements. Practical situations will be critically analyzed as case studies. Business Management Details This module will encourage students to develop an understanding of the main theoretical and conceptual frameworks and models that underpin analysis of all main operations of management. These frameworks will be developed and applied in appreciating the complexities involved in developing and applying policies and techniques to resource the organization. The module introduces students to the concept of management by exploring the roles and factions of managers and the way they will manage effectively in business environment. It also provides a framework to them in order to understand the importance of effective communication within an organization. 3rd Semester Introduction to Marketing Details The essence of marketing I module is to introduce students to the basic concepts of marketing. Furthermore, is to develop a basic understanding of marketing within a firm. Key contents include Philosophy of Marketing, micro and macro environment, consumer behavior, and marketing research. Emphasis will be given in theoretical analysis in order to develop basic marketing thinking. Operations Management Details This is a core module for Business Administration. It will concentrate operations and logistics / supply chain management which can be applied in general terms to almost all business activities from manufacturing, retailing, service and the public sector. Issues such as the business operations design, capacity management and control, customer service, inventory and distribution management, JIT and MRP philosophies, location and layout, new product and service development; production, operations procurement, quality management, queuing, supply chain management, and globalization which have become areas of concern in all organizations, will be discussed. The Operations Management module introduces a big-picture overview of these essential functions within a company. Business Statistics Details This course introduces students to the basic ideas of probability (and conditional probability), probability distributions (both discrete and continuous) and provides introductions to statistical inference. The module will be practically oriented focusing on the application of techniques and methodologies to a variety of sources and research questions and to the reading and interpretation of results, and the evaluation of their implications. The theoretical framework of the module will encourage students to identify and apply appropriate statistical techniques and methodologies for a variety of research questions, present and interpret statistical findings. Management Accounting Details The module introduces students to the role and purpose of the management accounting within a business. This module cover issues arising from the application of modern management accounting techniques, such as: the application of Balance Scorecard, preparation quality cost report; managing environmental cost; Just in time; international aspects of management accounting, information for short and long term decision making, impact of risk and uncertainty within decision making, cost planning and analysis within competitive situations, modern competitive environment and international aspects of management accounting. Computing I (Access) Details 4th Semester Marketing Practice Details The main aspect of Marketing II module is to cover the deeper theoretical approach to marketing. The module introduce students to topics like pricing decisions on marketing, different pricing methods, basic concepts of advertising sales promotion, public relations and sales force management, franchising, and distribution channels. People and Organisations Details This module will enable students to acquire knowledge and understanding of the core areas of human resource management (HRM) and to apply these in a range of organisational settings. It provides students with an understanding of the issues involved in the staffing of organisations, including the recruitment and selection of staff, their training and development, the ongoing challenges in motivating different kinds of employees, both in terms of rewards and pay as well as through the ways individuals and groups can be supported in their work. Business Environment Details The main aspect of Business & International Environment module is to provide students with an understanding of the increasingly complex global business environment, the challenges and dilemmas this presents for managers and organisations, and the variety of organisational forms and corporate strategies employed in contemporary international business. The module cover the major trade flows in the world, the politico-economic rationale for international trade, the specific market environments in which companies will operate, the role and importance of multinational enterprises in international business and the various tariff and non-tariff barriers to international trade. Business Finance Details The module will introduce basic corporate and personal finance concepts, including the time value of money, financial markets, shares and bonds, financial risk and return, and the elements of investment. Student will become familiar with the key topics in financial theory and application as a basis for further studies in finance. The module also will introduce students to fundamental concepts underlying financial management, including how a business is financially structured and how to plan financially for business profitability. 5th Semester Tourism Businesses Details The module in tourism business will investigate contemporary issues that deal with the trends and practices in the industry of tourism, and help students formulate an aspect on how businesses involved in tourism, such as hotels, car rentals, airlines, etc, operate. The students will become familiar with the main principles of the travel and hospitality industry, as well the impact of tourism on society and understand issues relating to the management and the operational aspects of the industry of travel and hospitality. Hospitality Operations Details The hospitality operations module will be dealing with a series of issues. In particular it will give an insight into to the main problems and issues related to services for tourism, as well to the quality management systems. It will also help to explore the impact of other operations of a business or an organisation on services and the ways improving these services, both by means of quantitative and qualitative techniques and approaches. Finally it will allow students to develop an understanding of the fact that operations constitute a critical factor for the success of business provided in the tourism industry. Consumer Behavior Details The module mainly focuses on why and how consumers make specific decisions and behave in certain ways - what motivates them - what captures their attention; what retains their loyalty and how in fact they decide to buy or not, and where and when to buy certain products and services and finally how this knowledge can be used in the marketing strategy. Students will be introduced to the theoretical frameworks, concepts and principles associated with the consumer buying process. E-Business in Tourism and Hospitality Details E-business in Tourism and hospitality investigates upon the global trend focus on the use of the revolutionary method of ICTs, the global distribution systems (GDS) etc. A more demanding and higher ICTs integration in the areas of software and material will enhance the use of e-platforms within tourist activities. Students will specialise at the use and applications of ICTs in order to be ready to face the future use of e-tourism systems; will also look into and study websites and web pages of tourist businesses and thus having the ability to connect with potential customers through the global web. Computer Packages I Details 6th Semester Public Relations Events & Activities Details The main purpose of the public relations events and activities module is to introduce the students to the special events and activities they can use in making public relations programs. They will be introduced the theoretical concepts and principles associated with public relations events and activities. They will also study the kind of events we use in sponsorship, in exhibitions, and using volunteers. Given that we use case studies to drive the module and so full participation is expected. Tourism Services Marketing Details The module will focus on the principles of services marketing and it will examine the issues that arise from the differences between the marketing of tangible products and services. It will also address the importance of the interaction between customers and service providers. The attraction, retention and strong customer relationship building through quality service will be discussed, as will the link between service quality and customer satisfaction. Concepts will be illustrated using cases, examples and exercises in the tourism industry. Management Research Details This module provides students with the knowledge and skills to carry out research in a business discipline. Topics studied include research strategy and design, research methods, including qualitative and quantitative methods, working with the literature, as well research philosophy and research ethics. Customer Relationship Marketing Details In this specific module a series of interesting topics are going to be discussed. In particular, the definition and justification of promotional strategies, the importance of promotion in specific markets, the long-lasting results of promotional strategies, the effects of techniques used in direct marketing, and customer loyalty programs, etc. Emphasis will be given in planning, implementing and evaluating integrated CRM actions. 7th Semester Global Business Details This course introduces students to the strategies and practices of international business in the context of global markets and competition. It covers the complex nature of the international environment, the impact of the different cultures on the formation of a strategy, the alternative modes of entry and the management of the international operations. Tour Operators Management Details This module aims to cover critical issues in tour operator’s management, in order to complete the review of the actors in the tourism business sector and to give also the whole picture of the “value net” in this sector. The lectures will be accompanied by case studies, which will focus on special issues, concepts, strategies and tactics in this area. Strategic Management Details The essence of Strategic Management concerns decisions about business models, business competitive position within the operating industry, and their competitive advantage. To come up with decisions upon these issues, it is necessary to analyze a number of factors that influence business at all levels. All these areas will be cover via a number of case studies. Key contents are theoretical frameworks, concepts and principles associated with these types of decisions well as the research evidence that tests the theories. Professional Information Tools I Details Dissertation I Details During the final year of the Degree the students will be required to complete and submit a project on business applications in the form of a Group Project. This group project is based on a literature review, a framework for the analysis is chosen and a primary research follows. The analysis of research data marks the end of the field work. The final report is based in the analysis and implementation of a focused real business issue. Proposals and conclusions reveal the end of the project. Given the complexity and scope of the above task, this module is designed to span the whole of year 4 (i.e. semesters 1 and 2 of this year) and is considered to represent a double module. 8th Semester Strategic Marketing in Tourism and Hospitality Details The aim of the strategic marketing in tourism and hospitality module is helping to become familiar with the key concepts and problems of marketing strategy in tourism and to develop critical analysis both through theory and case studies on the strategic marketing issues discussed. Finally, the module focuses on the effort for cohesion and connection of the knowledge on marketing gained at the previous years of studies and related with the industry of tourism. Based on the afore-mentioned, students will develop a critical aspect on the marketing strategy that all businesses should follow today in the industry of tourism, will become familiar with all the mechanisms and tools required for the planning and realisation of a strategic marketing program in tourism. Finally, they will develop awareness, analytical skills and participation in discussions through the exploration of case studies referring to tourism businesses and the marketing strategies they have adopted. Financial Management in Tourism Organisations Details The financial management in tourism organisations module will provide students with the ability to learn and understand the impact of financial decisions made almost daily in companies operating in the industry of tourism. The module will help students to become familiar with a series of important themes in this field. More specifically, it will (1) explore the relations between risk and required returns in the markets of tourism, (2) estimate the capital cost in a tourism business, (3) understand the impact owing to the appropriate structure of its elements and appraise investment opportunities under conditions of uncertainty, (4) realise the way investment plans and financing are influenced, and (5) demonstrate awareness and identify the dividend policy for consideration in a touristic business. Entrepreneurship and Innovation Details Entrepreneurship is defined using the management approach as a characteristic pattern of management behaviour which has innovation outcomes. Entrepreneurship is a pattern of behaviour capable of application to all types of organisation – public sector, not-for-profit and commercial organisations. Every organisation requires innovation expressed as a need to introduce and “make new things happen” for one reason or another. It might be to create profit and wealth; alternatively it might involve social innovation of benefit to a particular community. Professional Information Tools II Details Dissertation II Details During the final year of the Degree the students will be required to complete and submit a project on business applications in the form of a Group Project. This group project is based on a literature review, a framework for the analysis is chosen and a primary research follows. The analysis of research data marks the end of the field work. The final report is based in the analysis and implementation of a focused real business issue. Proposals and conclusions reveal the end of the project. Given the complexity and scope of the above task, this module is designed to span the whole of year 4 (i.e. semesters 1 and 2 of this year) and is considered to represent a double module.