The profession you have chosen... Marketing is a process that is burdened with the responsibility of forecasting,directing and satisfying - in a profitable way - the needs of the customer. A marketer has a versatile role, from the design of a product to detecting customer satisfaction. The person familiar with the principles and techniques of marketing holds an extremely important position in the management group, making that person number two in the chain of command. The marketer's input is of fundamental importance to the successof a business. How to succeed... Day by day, the person responsible for the Marketing is becoming an essential part of any business, even more than a machinist. The latter can work independently, but the produced goods cannot sell themselves. It is by no means a coincidence that marketing is the foundation on which to base the finances of any society, starting at identifying and cincluding in satisfying needs. Career Prospects The graduates of this program are able to respond to the requirements of the following, among others: Executive in Marketing Business Consultant on marketing Researcher on communication, market research and marketing Senior executive on marketing Communication and marketing directors, such as sales manager, marketing manager, commercial services manager, brand manager, product manager etc. 1st Year 2nd Year 3rd Year 4th Year 1st Semester Macroeconomics Details This module aims to give an introductory course in modern Macroeconomic theory and its applications. The scope of the lectures will be focused on familiarizing you with basic concepts of economic and monetary analysis, such as a) investment theory, b) the laws of supply and demand, c) monetary and fiscal policy, and d) international trade and economic development, among others. The theoretical framework of the lectures will be accompanied by case studies and workshops, which will focus on the interpretation and analysis of data, presented by a variety of sources of contemporary economic discourse. Information Technology Details The convergence of telecommunication as such the endless improvement of computer technology generates new structure in our personal and corporate life as well. Hardware and software are mandatory elements for a company in order to manage internal and external information flow. Accounting I Details The module introduces the students in the operation of Accounting and intends to present and adopt the modern techniques of registrations of the transactions and represent the financial situation of business. This is succeed with analytical presentation of the diary transactions, so that the accounting provides the financial protection of business, and is helping them to succeed their corporate goals. Computer Skills I Details Through study of cases, where they emanate from operational environments, the students will acquire an even and completed knowledge of the possibilities of the programs WORD and EXCEL and their practical applications in the various working areas. By the successful completion of the unit, the students will acquire the appropriate skills so that they can apply the essential techniques, in order to achieve the correct creation, appearance and functionalism of their documents, can organise spread sheets, with mathematic treatment of numerical data, can process the data, with the help of functions and can organise reports of statistical results. Management Skills Details The essence of Management concerns the role, functions and techniques of management. The module introduces students to the concept of management by exploring the roles and factions of managers and the way they will manage effectively in the business environment. It is also provides a framework for students to understand the inter-readiness of the different aspects of management and how they fit together in an organization. Students will study all of the areas (i.e. programming, types of goals, planning, steps of the process, who plans, why and when etc.). They will also be introduced the theoretical frameworks, concepts and principles, as well as, the research evidence that tests the theories. 2nd Semester Microeconomics Details This module is an introductory module where students are encouraged to develop a general understanding of the scope, nature and content of modern Micro economic theory and its applications. They will study the techniques of model building and analytical reasoning used in microeconomics. There is an emphasis on evaluating and solving real problems faced by market economies. Business Law Details The objective of the module is to approach Law in connection with People, Society, Economy and International Community. It will emphasize to the branch of Commercial and Business Law and in particular a) to the various types of trading companies recognized by Greek and E. U. Law, b) to the significance of cheque and bill of exchange and their application to commercial transactions and c) to the way that Greek law regulates bankruptcy. Accounting II Details The course is designed to provide the students with a further understanding of the total accounting process. They will understand the role of accounting in processing company data and controlling company assets. Further to the emphasis which is placed on understanding the reasons behind the required procedures and the learning of how to interpret financial data, students will be familiarized to the deeper analysis of the accounting situation in a corporation, the control of financial statements. Practical situations will be critically analyzed as case studies. Business Management Details This module will encourage students to develop an understanding of the main theoretical and conceptual frameworks and models that underpin analysis of all main operations of management. These frameworks will be developed and applied in appreciating the complexities involved in developing and applying policies and techniques to resource the organization. The module introduces students to the concept of management by exploring the roles and factions of managers and the way they will manage effectively in business environment. It also provides a framework to them in order to understand the importance of effective communication within an organization. 3rd Semester Introduction to Marketing Details The essence of marketing I module is to introduce students to the basic concepts of marketing. Furthermore, is to develop a basic understanding of marketing within a firm. Key contents include Philosophy of Marketing, micro and macro environment, consumer behavior, and marketing research. Emphasis will be given in theoretical analysis in order to develop basic marketing thinking. Operations Management Details This is a core module for Business Administration. It will concentrate operations and logistics / supply chain management which can be applied in general terms to almost all business activities from manufacturing, retailing, service and the public sector. Issues such as the business operations design, capacity management and control, customer service, inventory and distribution management, JIT and MRP philosophies, location and layout, new product and service development; production, operations procurement, quality management, queuing, supply chain management, and globalization which have become areas of concern in all organizations, will be discussed. The Operations Management module introduces a big-picture overview of these essential functions within a company. Business Statistics Details This course introduces students to the basic ideas of probability (and conditional probability), probability distributions (both discrete and continuous) and provides introductions to statistical inference. The module will be practically oriented focusing on the application of techniques and methodologies to a variety of sources and research questions and to the reading and interpretation of results, and the evaluation of their implications. The theoretical framework of the module will encourage students to identify and apply appropriate statistical techniques and methodologies for a variety of research questions, present and interpret statistical findings. Management Accounting Details The module introduces students to the role and purpose of the management accounting within a business. This module cover issues arising from the application of modern management accounting techniques, such as: the application of Balance Scorecard, preparation quality cost report; managing environmental cost; Just in time; international aspects of management accounting, information for short and long term decision making, impact of risk and uncertainty within decision making, cost planning and analysis within competitive situations, modern competitive environment and international aspects of management accounting. Computing I (access) Details 4th Semester Marketing Practice Details The main aspect of Marketing II module is to cover the deeper theoretical approach to marketing. The module introduce students to topics like pricing decisions on marketing, different pricing methods, basic concepts of advertising sales promotion, public relations and sales force management, franchising, and distribution channels. People and Organisations Details This module will enable students to acquire knowledge and understanding of the core areas of human resource management (HRM) and to apply these in a range of organisational settings. It provides students with an understanding of the issues involved in the staffing of organisations, including the recruitment and selection of staff, their training and development, the ongoing challenges in motivating different kinds of employees, both in terms of rewards and pay as well as through the ways individuals and groups can be supported in their work. Business Environment Details The main aspect of Business & International Environment module is to provide students with an understanding of the increasingly complex global business environment, the challenges and dilemmas this presents for managers and organisations, and the variety of organisational forms and corporate strategies employed in contemporary international business. The module cover the major trade flows in the world, the politico-economic rationale for international trade, the specific market environments in which companies will operate, the role and importance of multinational enterprises in international business and the various tariff and non-tariff barriers to international trade. Business Finance Details The module will introduce basic corporate and personal finance concepts, including the time value of money, financial markets, shares and bonds, financial risk and return, and the elements of investment. Student will become familiar with the key topics in financial theory and application as a basis for further studies in finance. The module also will introduce students to fundamental concepts underlying financial management, including how a business is financially structured and how to plan financially for business profitability. 5th Semester Consumer Behavior Details The module mainly focuses on why and how consumers make specific decisions and behave in certain ways - what motivates them - what captures their attention; what retains their loyalty and how in fact they decide to buy or not, and where and when to buy certain products and services and finally how this knowledge can be used in the marketing strategy. Students will be introduced to the theoretical frameworks, concepts and principles associated with the consumer buying process. PR & Sales Promotion Details The basic elements of Public Relations and Sales Promotion module cover the nature and scope of their role within the marketing communications, as well demonstrate the techniques used in the filed of both public relations and sales promotion. Key contents include media types and techniques of public relations, background planning and various mechanics of sales promotion. Emphasis will be given in real plans analysis in order to develop critical and creative thinking. Marketing Research Details This module concerns the use of marketing research methods and practices as an aid for marketing management decisions. The emphasis is on how the information used to make marketing decisions is gathered and analysed. The module identifies and proposes different sources of marketing research data, examines processes for publishing and analysing research findings, and shows how to prepare and present marketing research reports. Sales Management Details The elements of sales management module are to introduce students in the nature and scope of the effective sales management principles and methods, as well in the basic techniques of professional selling. Key contents include planning and controlling the work of the salesman, sales force selection, training, and evaluation techniques and the salesmanship context and practice. Computer Packages I Details 6th Semester Retail Marketing Details This module develops students’ knowledge of retail marketing theories and practices both within a national and international context. Emphasis is given in the appreciation of the dynamic environment in which the retail industry operates. Furthermore, students will acquire a better understanding of recent developments in this area by the study of the use of E-Business practices. Advertising Details This module provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework - showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function. Students will explore the purpose and role of advertising and will learn the specific techniques for planning media use, following the creative process, and planning campaigns. Channels of Distribution Details The basic elements of channels of distribution module are the role and importance of the networking in the distribution of goods and services, as well the alternative ways of formulating channel strategy. Key contents include channel design decisions, channel management decisions, channel modification decisions, logistics, inventory decisions, customer service and physical distribution. Customer Relationship Marketing Details In this specific module a series of interesting topics are going to be discussed. In particular, the definition and justification of promotional strategies, the importance of promotion in specific markets, the long-lasting results of promotional strategies, the effects of techniques used in direct marketing, and customer loyalty programs, etc. Emphasis will be given in planning, implementing and evaluating integrated CRM actions. 7th Semester New Media Marketing Details New media marketing, involving online and social communities, has become an essential marketing tool. Planning, executing and generating a rate of return from new media is a challenge. New media lie at the heart of the fundamental changes affecting marketing, as it seeks to respond to the challenges of the online environment and changes in the balance of power between organisations and consumers. Business to Business Marketing Details The essence of business to business marketing module is to introduce students in theories and concepts of strategy and management in business to business marketing. Furthermore, is to develop a critical and analytical thinking of marketing within a firm. Key contents include the role of communication in the B2B marketing, the place, distributors and sales force in the industrial market, distribution channels, B2B marketing research and B2B marketing planning. Services Marketing Details The course will focus on the principles of services marketing and it will examine the issues that arise from the differences between the marketing of tangible products vs services. It will also address the importance of the interaction between customers and service providers. The attraction, retention and strong customer relationship building through quality service will be discussed, as will the link between service quality and customer satisfaction. Concepts will be illustrated using cases, examples and exercises in service industries such as transportation, banking, tourism etc. Professional Information Tools I Details Dissertation I Details During the final year of the Degree the students will be required to complete and submit a project on business applications in the form of a Group Project. This group project is based on a literature review, a framework for the analysis is chosen and a primary research follows. The analysis of research data marks the end of the field work. The final report is based in the analysis and implementation of a focused real business issue. Proposals and conclusions reveal the end of the project. Given the complexity and scope of the above task, this module is designed to span the whole of year 4 (i.e. semesters 1 and 2 of this year) and is considered to represent a double module. 8th Semester Global Marketing Details This course offers an understanding of international marketing theory and practice within a constantly hanging and increasingly complex global environment. It introduces students to the practices and strategies of international marketing. It covers the complex nature of the international environment, the impact of the different cultures on the formation of a marketing strategy and the main criteria of a foreign market selection. Strategic Management Details The essence of Strategic Management concerns decisions about business models, business competitive position within the operating industry, and their competitive advantage. To come up with decisions upon these issues, it is necessary to analyze a number of factors that influence business at all levels. All these areas will be cover via a number of case studies. Key contents are theoretical frameworks, concepts and principles associated with these types of decisions well as the research evidence that tests the theories. Entrepreneurship & Innovation Details Entrepreneurship is defined using the management approach as a characteristic pattern of management behaviour which has innovation outcomes. Entrepreneurship is a pattern of behaviour capable of application to all types of organisation – public sector, not-for-profit and commercial organisations. Every organisation requires innovation expressed as a need to introduce and “make new things happen” for one reason or another. Given there facts, the essence of this module is to cover issues such as Creativity and Innovation, Entrepreneurial Management and value creation concepts and theories. Professional Information Tools II Details Dissertation II Details During the final year of the Degree the students will be required to complete and submit a project on business applications in the form of a Group Project. This group project is based on a literature review, a framework for the analysis is chosen and a primary research follows. The analysis of research data marks the end of the field work. The final report is based in the analysis and implementation of a focused real business issue. Proposals and conclusions reveal the end of the project. Given the complexity and scope of the above task, this module is designed to span the whole of year 4 (i.e. semesters 1 and 2 of this year) and is considered to represent a double module.