The profession you have chosen... Nowadays, sales constitute the major problem in the business world. Within a global economy, businesses find it difficult to easily and clearly communicate their message to their target customers, as on the one hand, there are lots of messages addressed to them ,and on the other hand, target customers demand explicit and ample information. The effective communication of the message, which is significant both for the company and for its products/services, and pointing out the benefit for the customer from special offers, and all these at the right time, and at the lowest cost, are some of the main subjects that students will be familiarized with and will learn to handle. How to succeed... To succeed in his/her mission leading the organization to thw development, a manager is necessary to be suitably educated and trained. For an effective and efficient management and a successful career, managers should have ample knowledge and be trained in both traditional sciences helping them develop all necessary capabilities (finance, accounting, statistic), and in behavioural studies providing deep understanding of the motives and actions of individuals (psychology, sociology, etc) as well as of the communications. In such an information rich environment, the development of assessing and communicative skills is of critical importance. Career prospects The graduates of this program are able to respond to the requirements of the following, among others: • Manager or executive officer in advertising companies • Manager or executive officer in the advertising department of an organization • Manager or executive officer in a communication and Public Relations company • Manager or executive officer in a company supporting promotion and communications (Direct Mail, call centers, printing, imaging, creative, etc.) • Manager or executive officer in a company organizing or supporting events (catering, audio, visual, etc.) • Senior manager in companies and organizations. 1st Year 2nd Year 3rd Year 4th Year 1st Semester Macroeconomics Details This module aims to give an introductory course in modern Macroeconomic theory and its applications. The scope of the lectures will be focused on familiarizing you with basic concepts of economic and monetary analysis, such as a) investment theory, b) the laws of supply and demand, c) monetary and fiscal policy, and d) international trade and economic development, among others. The theoretical framework of the lectures will be accompanied by case studies and workshops, which will focus on the interpretation and analysis of data, presented by a variety of sources of contemporary economic discourse. Information Technology Details The convergence of telecommunication as such the endless improvement of computer technology generates new structure in our personal and corporate life as well. Hardware and software are mandatory elements for a company in order to manage internal and external information flow. Accounting I Details The module introduces the students in the operation of Accounting and intends to present and adopt the modern techniques of registrations of the transactions and represent the financial situation of business. This is succeed with analytical presentation of the diary transactions, so that the accounting provides the financial protection of business, and is helping them to succeed their corporate goals. Computer Skills I Details Through study of cases, where they emanate from operational environments, the students will acquire an even and completed knowledge of the possibilities of the programs WORD and EXCEL and their practical applications in the various working areas. By the successful completion of the unit, the students will acquire the appropriate skills so that they can apply the essential techniques, in order to achieve the correct creation, appearance and functionalism of their documents, can organise spread sheets, with mathematic treatment of numerical data, can process the data, with the help of functions and can organise reports of statistical results. Management Skills Details The essence of Management concerns the role, functions and techniques of management. The module introduces students to the concept of management by exploring the roles and factions of managers and the way they will manage effectively in the business environment. It is also provides a framework for students to understand the inter-readiness of the different aspects of management and how they fit together in an organization. Students will study all of the areas (i.e. programming, types of goals, planning, steps of the process, who plans, why and when etc.). They will also be introduced the theoretical frameworks, concepts and principles, as well as, the research evidence that tests the theories. 2nd Semester Microeconomics Details This module is an introductory module where students are encouraged to develop a general understanding of the scope, nature and content of modern Micro economic theory and its applications. They will study the techniques of model building and analytical reasoning used in microeconomics. There is an emphasis on evaluating and solving real problems faced by market economies. Business Law Details The objective of the module is to approach Law in connection with People, Society, Economy and International Community. It will emphasize to the branch of Commercial and Business Law and in particular a) to the various types of trading companies recognized by Greek and E. U. Law, b) to the significance of cheque and bill of exchange and their application to commercial transactions and c) to the way that Greek law regulates bankruptcy. Accounting II Details The course is designed to provide the students with a further understanding of the total accounting process. They will understand the role of accounting in processing company data and controlling company assets. Further to the emphasis which is placed on understanding the reasons behind the required procedures and the learning of how to interpret financial data, students will be familiarized to the deeper analysis of the accounting situation in a corporation, the control of financial statements. Practical situations will be critically analyzed as case studies. Business Management Details This module will encourage students to develop an understanding of the main theoretical and conceptual frameworks and models that underpin analysis of all main operations of management. These frameworks will be developed and applied in appreciating the complexities involved in developing and applying policies and techniques to resource the organization. The module introduces students to the concept of management by exploring the roles and factions of managers and the way they will manage effectively in business environment. It also provides a framework to them in order to understand the importance of effective communication within an organization. 3rd Semester Introduction to Marketing Details The essence of marketing I module is to introduce students to the basic concepts of marketing. Furthermore, is to develop a basic understanding of marketing within a firm. Key contents include Philosophy of Marketing, micro and macro environment, consumer behavior, and marketing research. Emphasis will be given in theoretical analysis in order to develop basic marketing thinking. Operations Management Details This is a core module for Business Administration. It will concentrate operations and logistics / supply chain management which can be applied in general terms to almost all business activities from manufacturing, retailing, service and the public sector. Issues such as the business operations design, capacity management and control, customer service, inventory and distribution management, JIT and MRP philosophies, location and layout, new product and service development; production, operations procurement, quality management, queuing, supply chain management, and globalization which have become areas of concern in all organizations, will be discussed. The Operations Management module introduces a big-picture overview of these essential functions within a company. Business Statistics Details This course introduces students to the basic ideas of probability (and conditional probability), probability distributions (both discrete and continuous) and provides introductions to statistical inference. The module will be practically oriented focusing on the application of techniques and methodologies to a variety of sources and research questions and to the reading and interpretation of results, and the evaluation of their implications. The theoretical framework of the module will encourage students to identify and apply appropriate statistical techniques and methodologies for a variety of research questions, present and interpret statistical findings. Management Accounting Details The module introduces students to the role and purpose of the management accounting within a business. This module cover issues arising from the application of modern management accounting techniques, such as: the application of Balance Scorecard, preparation quality cost report; managing environmental cost; Just in time; international aspects of management accounting, information for short and long term decision making, impact of risk and uncertainty within decision making, cost planning and analysis within competitive situations, modern competitive environment and international aspects of management accounting. Computing I (access) Details 4th Semester Marketing Practice Details The main aspect of Marketing II module is to cover the deeper theoretical approach to marketing. The module introduce students to topics like pricing decisions on marketing, different pricing methods, basic concepts of advertising sales promotion, public relations and sales force management, franchising, and distribution channels. People and Organisations Details This module will enable students to acquire knowledge and understanding of the core areas of human resource management (HRM) and to apply these in a range of organisational settings. It provides students with an understanding of the issues involved in the staffing of organisations, including the recruitment and selection of staff, their training and development, the ongoing challenges in motivating different kinds of employees, both in terms of rewards and pay as well as through the ways individuals and groups can be supported in their work. Business Environment Details The main aspect of Business & International Environment module is to provide students with an understanding of the increasingly complex global business environment, the challenges and dilemmas this presents for managers and organisations, and the variety of organisational forms and corporate strategies employed in contemporary international business. The module cover the major trade flows in the world, the politico-economic rationale for international trade, the specific market environments in which companies will operate, the role and importance of multinational enterprises in international business and the various tariff and non-tariff barriers to international trade. Business Finance Details The module will introduce basic corporate and personal finance concepts, including the time value of money, financial markets, shares and bonds, financial risk and return, and the elements of investment. Student will become familiar with the key topics in financial theory and application as a basis for further studies in finance. The module also will introduce students to fundamental concepts underlying financial management, including how a business is financially structured and how to plan financially for business profitability. 5th Semester Integrated Marketing Communications Details The module focuses on Integrated Marketing Communications and its role concerning the Brand loyalty and the enhancement of Brand Equity. The module cover also new form of Advertising and emphasis is given in the planning and measuring the effectiveness of IMC programs. Public Relations Details The main purpose of the public relations module is to introduce students to the basic theories and concepts of public relations practiser. Emphasis is given on corporate aspects of PR, PR and marketing mix, PR budgeting, PR media scheduling and PR regulations and controls. Sales Promotion Details The essence of the sales promotion module is to enable the students to use the sales promotion concepts and techniques in an integrated communication program; to understand sales promotional tactics and plans, database methods, and e-commerce applications and to know how to incorporate them in the integrated communication plan of a company. Computer Packages I Details Consumer Behavior Details The module mainly focuses on why and how consumers make specific decisions and behave in certain ways - what motivates them - what captures their attention; what retains their loyalty and how in fact they decide to buy or not, and where and when to buy certain products and services and finally how this knowledge can be used in the marketing strategy. Students will be introduced to the theoretical frameworks, concepts and principles associated with the consumer buying process. 6th Semester Management Research Details This module provides students with the knowledge and skills to carry out research in a business discipline. Topics studied include research strategy and design, research methods, including qualitative and quantitative methods, working with the literature, as well research philosophy and research ethics. Media Planning Details The main content of the media planning module is how to evaluate and select appropriate media, in order to prepare effective media plans and to developing effective budgets to support these plans. Therefore, students will learn how to allocate budgets in different media, and choose the proper media for each product/service. All these areas of media planning will be cover by case studies and “real time” exercises. Public Relations Events & Activities Details The main purpose of the public relations events and activities module is to introduce the students to the special events and activities they can use in making public relations programs. They will be introduced the theoretical concepts and principles associated with public relations events and activities. They will also study the kind of events we use in sponsorship, in exhibitions, and using volunteers. Given that we use case studies to drive the module and so full participation is expected. Customer Relationship Marketing Details In this specific module a series of interesting topics are going to be discussed. In particular, the definition and justification of promotional strategies, the importance of promotion in specific markets, the long-lasting results of promotional strategies, the effects of techniques used in direct marketing, and customer loyalty programs, etc. Emphasis will be given in planning, implementing and evaluating integrated CRM action 7th Semester Marketing Management Details The essentials of marketing management module are to introduce students in advance concepts of management the marketing function. Furthermore, to develop a critical thinking of marketing tools within a firm and develop a theoretical knowledge for the basic marketing models. Key contents include marketing planning and implementation, product and communication strategy, and integrated marketing plans. Emphasis will be given in case study analysis in order to develop critical and analytical thinking. Strategic Management Details The essence of Strategic Management concerns decisions about business models, business competitive position within the operating industry, and their competitive advantage. To come up with decisions upon these issues, it is necessary to analyze a number of factors that influence business at all levels. All these areas will be cover via a number of case studies. Key contents are theoretical frameworks, concepts and principles associated with these types of decisions well as the research evidence that tests the theories. Professional Information Tools I Details New Media Marketing Details New media marketing, involving online and social communities, has become an essential marketing tool. Planning, executing and generating a rate of return from new media is a challenge. New media lie at the heart of the fundamental changes affecting marketing, as it seeks to respond to the challenges of the online environment and changes in the balance of power between organisations and consumers. Dissertation I Details During the final year of the Degree the students will be required to complete and submit a project on business applications in the form of a Group Project. This group project is based on a literature review, a framework for the analysis is chosen and a primary research follows. The analysis of research data marks the end of the field work. The final report is based in the analysis and implementation of a focused real business issue. Proposals and conclusions reveal the end of the project. Given the complexity and scope of the above task, this module is designed to span the whole of year 4 (i.e. semesters 1 and 2 of this year) and is considered to represent a double module. 8th Semester Entrepreneurship & Innovation Details Entrepreneurship is defined using the management approach as a characteristic pattern of management behaviour which has innovation outcomes. Entrepreneurship is a pattern of behaviour capable of application to all types of organisation – public sector, not-for-profit and commercial organisations. Every organisation requires innovation expressed as a need to introduce and “make new things happen” for one reason or another. Given there facts, the essence of this module is to cover issues such as Creativity and Innovation, Entrepreneurial Management and value creation concepts and theories. Corporate Communication & Image Details The essence of the corporate communication and image module is to give a clear understanding of the modern corporate communication era, and of the relevant applied practices, methods and strategies. Emphasis is given in the “stakeholders” management, the communication tools at the corporate level, the corporate identity and reputation, jointly with social accounting practices. Creative Advertising Details The essence of the Creative Advertising module is to enable the students to understand and use concepts and methods of Applied Creativity, in order to develop Creative Strategy and to apply effectively the creative process in Advertising. Professional Information Tools II Details Dissertation II Details During the final year of the Degree the students will be required to complete and submit a project on business applications in the form of a Group Project. This group project is based on a literature review, a framework for the analysis is chosen and a primary research follows. The analysis of research data marks the end of the field work. The final report is based in the analysis and implementation of a focused real business issue. Proposals and conclusions reveal the end of the project. Given the complexity and scope of the above task, this module is designed to span the whole of year 4 (i.e. semesters 1 and 2 of this year) and is considered to represent a double module.