Bachelor (Hons) in Business Administration (taught only in English)

The aim of marketing module is to introduce students to the basic principles of marketing. Furthermore, is to develop a basic understanding of marketing within a firm. Key contents include Philosophy of Marketing, micro and macro environment, consumer behaviour, marketing research, segmentation and positioning. Emphasis will be given in theoretical analysis in order to develop basic marketing thinking. The objectives of the modules are to explain the importance of a target market and implementation of a marketing mix, to understand the consumer behaviour process and explore the different factors that influence it and articulate the segmentation and positioning techniques for the development of a marketing plan.

The module introduces students to the role and purpose of the management accounting within a business. This module cover issues arising from the application of modern management accounting techniques, such as: the application of Balance Scorecard, preparation quality cost report; managing environmental cost; Just in time; international aspects of management accounting, information for short and long term decision making, impact of risk and uncertainty within decision making, cost planning and analysis within competitive situations, modern competitive environment and international aspects of management accounting.

Statistics is the scientific field that involves methods of collection, presentation and analysis of quantitative data in order to make better decisions under uncertainty. This module focuses on presenting various statistical techniques and their applications that assist in making business decisions. The theoretical framework of the module aims at encouraging students to identify and apply appropriate statistical techniques and methodologies for a variety of research questions, present and interpret statistical findings. This module will cover the basic tools used to describe data for the purposes of transforming data into information. In addition, the module will present basic probability concepts, rules and distributions in order to answer problems which involve business applications. An introduction to the fundamentals of statistical inference will be provided in order to show how it is possible to examine a sample of data to reach conclusions about population.

This is an essential module for Business Administration. It will concentrate on operations management which can be applied in general terms to almost all business activities from manufacturing, retailing, service and the public sector. Issues such as the business operations design, capacity management and control, customer service, inventory and distribution management, JIT and MRP philosophies, location and layout, new product and service development; production, operations procurement, quality management, queuing, supply chain management, and globalization which have become areas of concern in all organizations, will be discussed. The Operations Management module aims to introduce a big-picture overview of these essential functions within a company. The module objectives are to enable students understand the key concepts and the scope of operations management and to help them assess different framework of operations management.

The aim of the module Marketing Practice is to introduce key terms and theoretical concepts, for all four components, product/service, price, place and promotion of the marketing mix and help students develop an understanding of the role of marketing within an organization. During the delivery of this module students will become familiar with various topics, including product portfolio, product development, branding, pricing techniques, integrated marketing communications and distribution channels. The module’s objectives are to present all elements of the marketing mix and underline its importance for the company’s viability and profitability. A second objective is to build a thorough understanding of the importance of marketing as a cross functional activity in the organizational context.

This module aims to enable students to acquire knowledge and understanding of the core areas of human resource management (HRM) and to apply these in a range of organisational settings. It provides students with an understanding of the issues involved in the staffing of organisations, including the recruitment and selection of staff, their training and development, the ongoing challenges in motivating different kinds of employees, both in terms of rewards and pay as well as through the ways individuals and groups can be supported in their work. Main objectives are, the understanding of different key HR issues, the critical evaluation of their effectiveness and understanding of the necessity of integration of HR practices with the company’s strategy.

The main aspect of Business & International Environment module is to provide students with an understanding of the increasingly complex global business environment, the challenges and dilemmas this presents for managers and organisations, and the variety of organisational forms and corporate strategies employed in contemporary international business. The module covers the major trade flows in the world, the politico-economic rationale for international trade, the specific market environments in which companies will operate, the role and importance of multinational enterprises in international business and the various tariff and non-tariff barriers to international trade. Furthermore, there will be an inquisitive analysis of the economic history of the twentieth century and the ever-increasing role of international organisations and their importance in managing the issue of global economic development and the impact on local economies. Finally, an extensive economic outlook on the specific of the Greek economy will be provided for students to comprehend the dynamics and flaws of the local business environment inside the space of international economic activities.

The module will introduce basic corporate and personal finance concepts, including the time value of money, financial markets, shares and bonds, financial risk and return, and the elements of investment. Student will become familiar with the key topics in financial theory and application as a basis for further studies in finance. The module also will introduce students to fundamental concepts underlying financial management, including how a business is financially structured and how to plan financially for business profitability.

In today’s highly competitive and global business environment the management of quality plays a vital role to all organizations. Total Quality Management is a broader concept and it tries to integrate all organizational functions (such as operations, marketing, logistics, procurement, customer service, etc.) to focus on meeting customer needs and organizational objectives. TQM aims to establish an environment of continuous and systematic improvement of business processes. The aim of this module is to explore the tools and techniques needed for improved and continuous quality. The module’s objectives are, to enable students understand the necessity and importance of total quality programs for the continuous improvement of the company and its products/services that lead to increased customer satisfaction. The second objective is to generate knowledge and skills so that students will be able to implement TQM tools and techniques in different business sectors.

The essence of this module is to examine the concepts of organizational structure, the principles of “formal” and “informal” organization and the concepts of Authority and Responsibility. Key Contents include also the basic patterns of organizing and structuring with emphasis in small “typical” Greek companies.

The essence of Financial Resources Management concerns decisions about (a) risk expected return on investment using the CAPM model, (b) making decisions about capital investment – how to evaluate investment projects in a tax or non-tax environment, and (c) making decisions for setting the optimal capital structure of a company, calculating the cost of capital and distributing dividends. Also, will be analyzed and examine, the theoretical frameworks, concepts and principles associated with these types of decisions.

This interdisciplinary module aims to develop an understanding of the key factors that underpin the development of effective communication within an organizational context. It allows students to consider and better understand the relationships between communication and information technologies. Students will study the underlying theoretical principles of inter-personal, inter-group and organizational communication, and consider the varying needs of different audiences. Students will work to further develop their communication skills and to effectively use computer mediated media to this end. These topics will be explored in a variety of contexts, including large and small organizations and different industry sectors, such as consumer goods, professional services and event management.

The management of small and medium size enterprises will allow the students to form a full picture of the business environment, in which most enterprises operate in Greece. By that, they will meet with important concepts such as innovation, organizational and strategic change as well with the various repercussions from the transformations that can result in an enterprise.

This module provides students with the knowledge and skills to carry out research in a business discipline. The emphasis is on how the information used to make business decisions is gathered and processed. This module demonstrates the major phases of the research process and the steps within each. Students will explore a variety of research approaches and will develop practical research skills including problem definition, research design, data collection and analysis. The module identifies and proposes different sources of research data and techniques for collecting primary and secondary data, including a broad coverage of sampling techniques. Both qualitative and quantitative research methods are covered. Students will develop basic skills in analyzing quantitative data, and in preparing and presenting research reports

The essence of Financial Statement Analysis concerns decisions about (a) the techniques used for financial statement analysis of companies and (b) the application of appropriate techniques in the analysis and forecast of time series of earnings. The module introduce students to the theoretical frameworks, concepts and principles associated with these types of decisions, as well as the research evidence that tests the theories. Financial statement analysis traces a company’s rise or fall from its inception to the reporting date. Investors and financial analysts can review the firm’s operations over many years, pinpointing specific parts of its business along the way. Accounting report review refers to the way a company or investor analyzes corporate performance and how the analyst compares such performance to rivals’ achievements.

This module deals with the human aspect of the organisation and tries to highlight areas such as management functions; helping employees in order to balance work and other responsibilities; dealing issues; people skills; communication; power and politics; conflict and negotiation; organisational culture; change; knowledge management; and stress management.

During the final year of the Degree the students will be required to complete and submit a project on business applications in the form of an individual extended assignment. This final project is based on a literature review, a framework for the analysis is chosen and a primary research follows. The analysis of research data marks the end of the field work. The final report is based in the analysis and implementation of a focused real business issue. Proposals and conclusions reveal the end of the project.Given the complexity and scope of the above task, this module is designed to span the whole of year 4 (i.e. semesters 1 and 2 of this year) and is considered to represent a double module.

The essence of Strategic Management concerns decisions about business models, business competitive position within the operating industry, and their competitive advantage. To come up with decisions upon these issues, it is necessary to analyze a number of factors that influence business at all levels. All these areas will be cover via a number of case studies. Key contents are theoretical frameworks, concepts and principles associated with these types of decisions well as the research evidence that tests the theories.

The purpose of the Marketing Management module is to introduce students to advanced concepts for the management of marketing functions. A good foundation in Marketing Management is essential in developing an understanding of the integrated management of modern businesses. Furthermore, it is to develop critical thinking as regards marketing tools within a firm and develop a theoretical knowledge for the basic marketing models. Key contents include marketing planning and implementation, Situation Analysis, Marketing measurements and business analysis, product portfolio management and integrated communication strategy, integrated marketing plans and elements of marketing research. Emphasis will be given in the analysis of case studies in order to develop critical and analytical thinking.

This course aims to introduce students to the strategies and practices of international business in the context of global markets and competition. It covers the complex nature of the international environment, the impact of the different cultures on the formation of a strategy, the alternative market selection techniques, the modes of entry and the management of the international operations. Main objectives of this module are to provide an overview of the effects of international environment on business operations, to equip students with tools that will help them formulate basic strategies and suggest ways on how to handle different business operations abroad.

The module introduces students to the concept of leadership by exploring the basic leadership models and theories. Also, the students will be informed about the nature, the traits and the role of leadership within the management context. Students will study all the areas (i.e. leadership theories, role and characteristics of the leader, time management, dealing with difficult people etc.) via a number of case studies. The essence of team work and team building is a comprehensive part of this module. Students will be asked to form a team with a specific purpose, and then try to realize this goal, facing and facilitating any problems and/or difficulties. Conclusions and discussion will follow.

This module focuses on the analysis and critical discussion of the following: (1) the structure and role of financial institutions, (2) tools and conduct of monetary policy. Topics include the role of money, debt and equity; financial institutions and markets; regulation; financial crises; interest rates; commercial bank operations; the money supply process; theories of money demand; conduct of monetary policy and its role in different macroeconomic frameworks. The course will then cover the main aspects of banks and other financial institutions before turning to an investigation of the role of money, central banking and monetary policy.

Entrepreneurship is defined using the management approach as a characteristic pattern of management behaviour which has innovation outcomes. Entrepreneurship is a pattern of behaviour capable of application to all types of organisation – public sector, not-for-profit and commercial organisations. Every organisation requires innovation expressed as a need to introduce and “make new things happen” for one reason or another. Given these facts, the essence of this module is to cover issues such as Creativity and Innovation, Entrepreneurial Management and value creation concepts and theories.

During the final year of the Degree the students will be required to complete and submit a project on business applications in the form of an individual extended assignment. This final project is based on a literature review, a framework for the analysis is chosen and a primary research follows. The analysis of research data marks the end of the field work. The final report is based in the analysis and implementation of a focused real business issue. Proposals and conclusions reveal the end of the project.Given the complexity and scope of the above task, this module is designed to span the whole of year 4 (i.e. semesters 1 and 2 of this year) and is considered to represent a double module.