This programme gives students the opportunity to analyse business issues that are confronted by business executives in a global market. Special emphasis is placed in developing student skills in a global market, forging in this way competent marketing managers. While this programme maintains all the advantages of an MBA course - a wide range of knowledge that covers all the functions of a business - at the same time it provides the opportunity to specialize in the increasingly important field of Marketing. The MBA Programme with Specialization in Marketing , is two years in duration (part-time), meeting fortnightly, Friday evenings and Saturday mornings, in Thessaloniki and Athens. After completing the first year (foundation) then follows the second year (specialization and dissertation). Year 1 Year 2 Topics Information Management Details The module is focused on quantitative data analysis, building up from basic statistical concepts to more advanced techniques which are widely used in business. The module covers also applications of statistical modeling for business and methods of analysis and presentation of quantitative data. Human Resource Management Details As human resources are almost inevitably central to the activities of any organisation, this module attempts to combine both relevant academic theory and practical utility by linking the strategic dimension of human resource management to the everyday role of line managers who are now increasingly seen as important - or even central - to effective employee performance. The sessions therefore touch upon corporate strategy to introduce the context for HRM theory, and then concentrate on the role(s) of the HR Department, Introductory Employment Law, Managing Diversity and Equal Opportunities, Performance Management, Change Management, and conclude on The Role of the Line Manager in an attempt to integrate and provide a comprehensive overview. Financial Management Details Financial Management is concerned with the financial performance and financial position of an organisation. It is also concerned with the financial decisions that an organisation may have to make such decisions will impact upon such issues as pricing and volume, financing and capital structure, cash management and dividend policy. The module is delivered in two parts. First, Financial Accounting which focuses on external reporting of past performance which is very rule based. Financial Accounting gives a model which can help understand how the business model works, this is principally illustrated through the use of ratio analysis. The second part is Management Accounting which has an internal focus looking to the future to help managers plan, control and make decisions here a large emphasis is placed on the appreciation of different costing systems, break even analysis and cost volume profit analysis. Operations Management Details The module introduces students to the principles of operations management with a bias towards service operations. The context of operations management within an organisation's business strategy is also explored. In addition, the module provides an introduction to project management, including the allocation of resources, using a practical approach through the application rather than the drawing of network diagrams. Core factual material is provided through case studies and interactive lecture sessions. Marketing Details This module introduces students to marketing, explaining the importance of a marketing orientation. The course takes students through the stages of developing, testing and implementing a marketing strategy, and aims to develop an understanding of the key marketing concepts and how these relate to organisational performance. Students will learn how to conduct detailed environment analysis, how to develop appropriate segmentation, targeting, and positioning strategies, and how to prepare marketing plans with appropriate mix activity and control mechanisms. The course includes the financial implications of marketing mix activity and the assessment of risk. Business Environment Details The module introduces the concept of business environment and how it could be analysed for strategic decision-making. It also trains students to apply appropriate models and frameworks to evaluate risks that affect organisations and their business portfolio. During the lectures students will examine the inter-relationships between key factors and evaluate the impact of shifts and changes in these factors on organisational performance in advanced, emerging and transition economies. They will investigate the key issues associated with ideas of social responsibility, sustainability, corporate governance and the trade-offs between organisational stakeholders and organisational goals Strategic Management Details This module involves an appreciation of what is happening outside the organization (in terms of the environment/ industry/ market etc) as well as internally (culture, structure etc.) as well as how they might go about the process of managing change. A significant number of tools and techniques will be introduced, but the idea is that by the end of the module students will be able to combine the insights from a range of these techniques to give a multi-faceted view of the organization, its situation and what it should do. Topics Business Research Methods Details The modules aim is to introduce students to issues of securing knowledge about the human behaviours in work places through the design of research projects, collection and analysis of data, and presentation of results. The module focuses on skills and knowledge necessary for the successful completion of a research project. Leadership and Management Skills Details This module focuses on developing individual leadership skills with a particular emphasis on maximizing creativity at the individual, team, and organizational levels. Sessions will examine a range of current leadership theories, including transformational leadership, illustrated with examples and integrated with practical exercises. In addition to the theoretical foundations, there is a strong emphasis on personal development. Students will assess their own leadership style using established measures and use relevant theory to write an action plan to guide their own professional development. The assignment will require application of theory and critical analysis to aid development of leadership skills and style. Strategy for Sustainable Business Details The module explores strategy as a disputed field and emphasises the need to understand cultural, social and ethical issues as well as economic factors that underpin the development of strategy in organisations. It trains students to develop the ability to engage more fully with the strategic discourse of their own and other organisations. The module will provide critical examination of tools, models and concepts for implementing sustainability strategies and policies in businesses and organisations. It will review current and evolving ideas and concepts in the context of drivers for business change required in order to respond to pressing sustainability and responsibility challenges. The module will investigate practices, innovations and evolving ideas for embedding sustainability and will emphasize in developing sore competencies through Knowledge Management and Learning Organisation theories. International Marketing Details This module would enable the students to appreciate that for many established organisations, the only significant growth opportunity is through international trade but that success in a domestic market does not guarantee success abroad. The module would also help them understand the breadth and depth of international marketing issues at both a strategic and operational levels and the full range of interdependent issues which have to be managed simultaneously. They would learn to apply appropriate international marketing approaches to a range of business issues/situations. Services Marketing Details The services sector is the largest sector in the national economy and contributes significantly to issues centred on, the balance of trade, employment opportunity, consumer awareness and rights. In addition, ‘service’ is an essential component of manufactured (tangible) products too and customer service or value added service may be the key reason why we choose one supplier over another and why we may or may not choose to buy from that supplier again in the future. Thus, an understanding of services marketing issues is central to the effective management of all organisations be they in the private or charitable (for profit) sectors, or in the public (not for profit) sector. This module offers insights as to how to ‘deconstruct’ any service organisation through audit, analysis and (re)configuration, with a view to improving its effectiveness and efficiency, together with its positioning and sustainable competitive advantage where appropriate. B2B Marketing Details Through this module student are provided of a sound understanding of how companies operate in business to business markets, how they manage their business to business operations and how they plan their future strategies. Business markets are very wide ranging and can include profit making businesses and non profit organizations, manufacturing and services companies, government and institutional organizations. Understanding of business markets is one of the critical components of marketing analysis in examining and diagnosing problems, in reaching effective decisions and applying business marketing strategies. Business Consultancy Details Students will acquire both the contextual and commercial knowledge and skills necessary for the proposal and practice of management consultancy in response to a business problem. Students will get a solid grounding in the theory and practice of management consultancy, from the viewpoint of both the commissioner and the practitioner. This module will focus in two perspectives: - The client’s perspective – Why do organizations hire consultants? How do they choose between competing firms? How can they extract better value from the consultants they do work with? - The consultant’s perspective – What are the strategic issues facing the industry and how do these affect the way that firms are positioning themselves? How is the client – consultant relationship changing and what can consultants do to make it more effective? How do consultants work in practice? Project in Marketing Management Details The dissertation enables students to specialise in an area of interest by conducting an independent, in-depth research project, guided by research-active tutors. Students will evaluate and synthesise research philosophies, develop research strategies, conduct research using secondary and/or primary sources and analyse their findings in relation to existing theories. The dissertation is of interest to potential future employers, demonstrating critical abilities, research expertise and business knowledge. It can also prompt student interest in conducting further research, whether in a consultancy role or in continued academic research at PhD level.